Bonobos SizeNinja
Click the phone to try the prototype!
Contributions: Conceptualization, User research and testing, Wireframing, Rapid prototyping
Team size: 2
SizeNinja is an original app concept that was designed to solve one of the biggest problems in online shopping: inconsistent sizing! This prototype was created with the menswear super-brand Bonobos in mind, using existing mobile technology to record body measurements and interface with the brand's online marketplace.
As a completely new app concept, this project posed some unique challenges. First and foremost, the images and messaging within the app needed to be clear enough to teach new users how to successfully record their measurements without any additional instruction. User comprehension issues began popping up in early stages of paper prototyping and continued as we worked our way towards the finished product. After many rounds of testing, analyzing and reiterating, things eventually came together. Working through those mistakes proved to be invaluable, highlighting how small inconsistencies can drastically alter the success of a flow or platform.