Material Girl
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Contributions: Information Architecture, Interactive wireframing, Competitive research
Team size: 3
As a UX Consultant for SMAKK Studios, I helped the Brooklyn-based creative agency conceptualize and execute redesigns for a few high priority clients, including the women's clothing brand Material Girl.
The project was focused on creating a bold, in-your-face visual experience, mirroring the new direction the brand was headed. The end result was a heavily image/video based redesign featuring the exciting assets from the brand's latest campaign.